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Terms of Use

Last updated October 10, 2026

Draft for review. ALP is reviewing these terms, and they may change before they are final.

1. About these terms

These terms apply to your use of this website, operated by ALP Insurance and Financial Services Inc. ("ALP", "we" or "us"). By using the website, you agree to them. If you do not agree, please do not use the website.

2. Information on this website

The website gives general information about commercial insurance and about ALP's services. It is not advice about your particular business or policy, and it does not change any policy. Coverage is subject to the policy's terms, conditions and exclusions and to the insurance company's approval.

3. Online requests and your coverage

You can use the website to ask for a quote, a coverage review or a certificate of insurance, or to send us a message. Requests sent to ALP do not bind, change or cancel coverage until confirmed in writing.

  • A quote request is not an application for insurance and is not a promise of coverage. Insurance companies decide whether to offer coverage, on what terms and at what price.
  • A certificate request is checked against your policy before a certificate is issued. A certificate of insurance does not change your coverage.
  • Please give accurate and complete information. ALP and insurance companies rely on it when they quote and place coverage.
  • If you share information about other people, such as drivers or employees, make sure you are allowed to share it with us.

4. The Ask ALP assistant

The website assistant is automated. It answers from information ALP has approved; it is not a licensed agent and cannot bind, change or cancel coverage. Your details reach ALP's team only after you confirm them and ask to be contacted. See our Privacy Policy for how chat information is handled.

5. Using the website

You agree not to:

  • use the website for any unlawful purpose;
  • send harmful or malicious software; or
  • try to access any part of the website or its systems without authorization.

6. Intellectual property

All content on this website, including text, graphics, logos and images, is the property of ALP Insurance and Financial Services Inc. or its licensors and is protected by intellectual property laws. You may not reproduce or exploit any content without our express written permission. Names and logos of other companies and social networks belong to their owners.

7. Links to other websites

The website links to websites we don't control, such as our social media pages, our Google listing and insurance company websites. We are not responsible for their content or their privacy practices, and we encourage you to read their policies.

8. Licensing

ALP's insurance license numbers are listed on our Licenses page.

9. Privacy

Our Privacy Policy explains how we handle information you submit through the website.

10. Limitation of liability

To the fullest extent permitted by law, ALP shall not be liable for any direct, indirect, incidental, special, consequential or punitive damages arising from your use of the website or any information on it.

11. Indemnification

You agree to indemnify and hold ALP and its affiliates harmless from any claims or losses arising out of your violation of these terms.

12. Changes to these terms

We may change these terms at any time. Changes take effect when they are posted on this page with a new "last updated" date. If you keep using the website after a change, you accept the revised terms.

13. Governing law

These terms are governed by the laws of the State of New Jersey, without regard to its conflict of law principles.

14. Contact us

Questions about these terms? Contact ALP Insurance and Financial Services Inc.:

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